+409 It's weird that Unilever, a corporation, owns both Dove, which sponsors groups where young women can grow as individuals, be independent, and love themselves and also Axe, which advertises by degrading young women and displaying them as sex objects, amirite?

by Anonymous 13 years ago

I was under the impression that Axe was for men...

by Anonymous 13 years ago

Yes but they're advertisements always give the message of "using axe will make bitches flock to you and give it up like no other."

by Anonymous 13 years ago

Ok well I don't think that's very degrading or displaying them as sex objects. It's just trying to tell guys it smells good and that girls agree... However exaggerated it may be.

by Anonymous 13 years ago

You shouldn't take this so seriously. It's light-hearted humor.

by Anonymous 13 years ago

*their

by Anonymous 13 years ago

This post is awesome. Corporate hypocrisy FTW.

by Anonymous 13 years ago

Jean Kilbourne anyone?

by Anonymous 13 years ago

I didn't mean to sound too feministic, I just thought it was a funny thing, and it just happened to involve women in advertising.

by Anonymous 13 years ago

see where im from its called lynx.

by Anonymous 13 years ago

I work for unilever bwuahahaha. I make klondike bars

by Anonymous 13 years ago

We just studied feminism in English and my teacher brought up the Axe ads as an example. We thought this one was especially creepy. http://4.bp.blogspot.com/_VtMyE0NKiHk/RiT4lFqx_II/AAAAAAAAAjo/DsDV0sHp0pA/s1600/axe_pencil.jpg

by Anonymous 13 years ago