You remember him, the most interesting man in the world (aka Jonathan Goldsmith). His list of accomplishments were legendary. He's on the upgrade list for flights he hasn't even checked into. He's won the same lifetime achievement award twice. Bikers walk their motorcycles past his home, and a personal favorite..."He can speak French...in Russian." If you hadn't noticed, he's been replaced----by someone resembling an elder Michael Phelps The reason? Dos Equis is looking to engage the lucrative millennial market. The company wrote in a press release, it was “reinvigorating and modernizing ‘The Most Interesting Man in the World’ with a fresh face to showcase a character who reflects what is interesting to today’s Dos Equis drinker and to millennial beer drinkers 21 years and older.” All I can say is, "good luck with that buddy." And, what happened to Goldman? You guessed it.....he's now appearing in a short commercial for Astral Tequila. In homage, paste your favorite Dos Equis quote here.
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