+594 Oh, its $7.99...so basically $8? Really, why cant they just round it 1 cent up? amirite?

by Anonymous 13 years ago

It looks more appealing to me (as a consumer). It may be a psychological tactic as well.

by Anonymous 13 years ago

Correct.

by Anonymous 13 years ago

You save ONE WHOLE CENT though! Quit bitching. That one cent could totes save your life.

by Anonymous 13 years ago

It's just a marketing tactic. Thats why they don't add tax to the price also... so it looks cheaper.

by Anonymous 13 years ago

People bitch at how expensive everything is, yet would rather everything that's $x.99 be rounded up to $(x+1).00? Wow, people are stupid.

by Anonymous 13 years ago

In Canada, (Ontario), we pay 14c tax on every dollar. So if something is 7.99 we'd only have to pay 1.12 in tax as opposed to 1.26 in tax.

by Anonymous 13 years ago

It's psychological. Items that end in ".95" or ".99" are more appealing to the eye. I looked it up awhile ago.

by Anonymous 13 years ago

I asked my dad this. It's actually because when things are an even amount, cashiers didn't ring up the purchase and make change. Instead, they pocketed the money. By lowering the price by one cent, cashiers would have to use the register get the customer change, so the sale would be recorded and the business wouldn't lose money.

by Anonymous 13 years ago

or 99cents down

by Anonymous 13 years ago

taxes taxes taxes, only the smart will get this but that is why!

by Anonymous 13 years ago

I heard that it's for 'tax purposes' but I don't know how. And I've also heard that it makes consumers think it's cheaper because they see seven not eight. I dont know..

by Anonymous 12 years ago