It shouldn't be pronounced "jif" because the g in gif stands for gif. It should be pronounce "gif," amirite?

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AppAwesomes avatar Internet & Apps
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Though gift might suggest taking away the t wouldn't sound much different, but, "The GIF (Graphics Interchange Format), pronounced 'JIF,' was designed by CompuServe and the official specification released in June of 1987."

This means that, in their very own document, the GIF's creators indicate their preference for the soft "j".

The New Oxford American Dictionary lists both as being ways to pronounce it, thought jif is shown first. So I'd go with the peanut butter brand way.

@AppAwesome Is there a reason for the soft "j" other than they wanted it to be that way?

I guess not. It's kinda like Blokus, they just gave it a pronunciation and it clearly didn't stick.

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