How effective is social media activism (and "slacktivism") in the world today?
"Slacktivism" and "clicktivism" have been used as criticisms to social media activism. The so-called slacker activism theorizes that people on social media platforms only participate in feel-good clicking (they may like something, but have little care for it later), which doesn't cause real change and action in the world. I keep thinking about KONY 2012 and what may happen to the movement this year (will it be a success?).
So then, how effective is social media activism, if at all? Are people who use social media platforms more likely to cause change than those who do not? How should activism campaigns be designed? How can they be more effective in creating change?