Might the Filter Bubbles Effect be an ethics-free solution fot the Paradox of Choice?

In my opinion, a filter is needed on the net. There's way too many information (Paradox of Choice), and as a result people are limiting their online surfing to the point where it never or hardly conflicts their beliefs. This Filter Bubbles Effect might not be the apropriate thing simply because it adds on this reactive filter that people seem to be (at least from my perspective) already applying in their day-to-day surfing. It only reinforces the reaction agains the paradox of choice.

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