How safe is e-commerce? (Buying and selling online)

e-commerce is getting more and more popular with time. We even buy large items like LCDs online. How safe is it? Especially, how safe are sites like ebay, where individual sellers can register and sell? The transactions might be safe, and most (almost 90%) sellers don't cheat, but the real problem is item quality and more importantly shipping, customs, if it's an int'l purchase. How safe have you felt? Can you predict the future of e-commerce?

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