Can Social Media make companies accountable for their actions?
Everyday we see ad campaigns touting what company A or company B is doing for the environment or how much they give to children's hospital but how often is that lip-service? How many times have you been in a restaurant that has a great campaign about their environmental initiatives only to watch them toss out tons of garbage? I hope to use Social Media to draw attention to the issues that affect us in our daily lives and make us stand up and say "hey, that's not right! You said you recycle but you forgot to tell your staff!" Idealistic? Perhaps but what if....?