What kinds of stories move you?

I am building my business around how storytelling and communications (both digital and traditional) can come together in compelling ways to help organizations and individuals reach new audiences -- that could be a customer, investor, supporter, fan, reader, et cetera, and make greater impact.

Since there is a barrage of content out there at any given moment of the day, what catches your eye and compels you to learn more, stay tuned and/or share it with your friends and networks? What do you find least effective and off-putting?

In addition, if you have any examples in either case, I would be very interested in your insights!