Using a portion of advertisement budgets to feed hungry children.
There are large corporations throughout the world that are spending millions of dollars every month to promote their brand. What if those corporations would take one month, two, maybe even a years worth of their advertising budget and donate that money to organizations that are effectively supplying food for the poor, especially the starving children. I know from research that there are organizations that can feed a child for less than $1 per day. If one company spending one million dollars on an advertising budget would donate that amount, think of the social impact that they could have on these children! And, think of the goodwill that corporation would receive by doing so. In the long run I could see major corporations challenging each other to see who is doing the best job of impacting this world for the sake of love and caring rather than seeing who is coming up with the cutest or most clever commercials. Then we would be talking about paradigm shift!