What could be the most appropriate cause for non-profit organisations to invest in for a better future of humanity?

There are certainly a lot of good causes that deserve support by non-profit/charity organisations.

However, if we try to set emotion aside and focus on rationality, what do you believe would be the best investment of such organisations considering:

1. cause rather than symptom solutions (if it is about fixing a problem),
2. long-term rather than immediate and visible but not lasting results,
3. better future for humanity as a whole rather than a particular group of people?

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