Why don't more people know about non-communicable diseases?

Why don't more people know about non-communicable diseases? NCDs are chronic diseases - such as cancer, respiratory diseases, heart disease, and diabetes - and they kill 60% of people worldwide, 80% of these deaths occur in developing countries. Suprisingly though, most people don't know what these are, the risk they pose, and that they are incredibly avoidable. Why is this? One obvious reason is a serious branding problem - when you say "non" anything, people assume it's 'non' issue or a 'non' starter. But when these diseases affect so many of us - we probably all know at least one person who suffers from these diseases - why is there not an active social movement out there to raise awareness? And if you feel as strongly as I do about this, how do we create a movement or even awareness amongst people?

Health, Beauty & Fitness
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