How to justify migration from plastic to paper/glass for owners of big industries?

Industry owners play a big role in plastic pollution. Lots of plastic is used and discarded in different steps of production the last of which is the plastic packaging that the consumer discards. So I think an important issue for those concerned about plastic pollution is to convince these company owners to substitute plastic with paper or glass where possible.
Considering the fact that plastic is cheap -cheaper than glass or paper- how is it possible to convince them?

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