Are markets fundamentally changing to reward operations that pursue long(er)-term interests?
Are you at all concerned that myopic breweries who don't buy these certificates could pass the savings onto consumers and thus outcompete those breweries that operate more responsibly? Minimizing costs, even if it involves pushing them onto society, has after all been a historically successful strategy of gaining greater market share. Since consumers typically reward that outfit that provides the same product at the lowest financial cost, does the subsistence of more responsible breweries suggest that the preferences of actors in the market have fundamentally changed? If so, why hasn't the same thing happened in agricultural markets to compel them to exercise greater environmental stewardship?