Which future for Advertising Agencies?
As I work in a digital advertising agency, I often ask myself what is the future of advertising agencies. I really think that traditional (digital/or not) advertising agencies do not have the skills to deal with the post-crisis consumer.
So, are we all doomed to be replaced by low-cost web agencies? Are we all going to become consultants paid on a daily basis? Do you think there is still space for the intagible value created by advertising?