Fake news is so easily digested by our society partly because we, as a society, were steeped in fake news in the form of school books, fairy tales, and religious text. Ask yourself on a scale of 1 to 10 how strongly you believe something. If your answer is 10, you are not thinking clearly.
The problem is that everyone thinks they form their beliefs on the basis of evidence. That’s one of the issues, for example, with fake news. Whether it’s Facebook, Twitter, or just surfing Google, people read and share stories either that they want to believe or that comport with what they already believe—then they point to those stories as evidence for their beliefs. Beliefs are used as evidence for beliefs, with fake news just providing fodder.