To ME, the most important part of any post is the image. See exp.
If I can't find an "suitable" image or gif, I don't make the post.
In my case, I use an image, song, or gif to BUFFER a potentially polarizing post, to let members know to not take it SO seriously. Of course there are those who either don't get it, or are perpetually insulted and offended, or just hate me...or all three. If they can't laugh at themselves, their loss.