"Thou dost protest too much." lol When someone is protesting too much that usually is the first sign of guilt. If they didn't care, they wouldn't say anything. Care to comment?

I see a lot of people protesting on social media sites, example...."I don't care", "makes no difference to me", "I didn't do that", "I'm innocent". "not me". "I didn't say that", "He/she is lying, I didn't do that." "He's the cause of it all, not me...etc. Playing the victim, maybe. Have you noticed that too?