But you get more for less
Same thing with brand name vs. generic.
It's the same thing.
Sales sometimes, clearance they usually take a loss on. Retailers usually have contracts with vendors or outlet stores, like Marshall's, to send unsold merchandise but they get pennies on the dollar. It's better for the retailer to mark it down 70% off than to send it back and get 5% of what they paid for it.
Effect is a noun.