it's a mental thing people are more likely to buy it because it just seems more cheap

by Anonymous 10 years ago

If I remember correctly from my marketing classes, there's something psychological about pricing which makes people avoid even numbers.

by Anonymous 10 years ago

that could be also: 5. **The 9 Factor** "Prices ending in 9, 99, or 95 are called 'charm prices,'" says Poundstone. "Apparently, we've been culturally conditioned to associate 9-ending prices with discounts and better deals." Also, because we read numbers from left to right, we encode a price like $7.99 as $7 - especially if we read too quickly. It's called "left-digit effect": "We encode it in our minds before we read all the digits," says Morwitz." http://www.cbsnews.com/8301-505144_162-41541822/pricing-psychology-7-sneaky-retail-tricks/

by Anonymous 10 years ago

its a business strategy

by Anonymous 10 years ago

cus that aint good business

by Anonymous 10 years ago