Piquancy has nothing to do with taste-buds. The chemicals in those types of foods stimulate the nerve cells that deal with temperature detection and pain. That aside, I've never heard of this way of thinking.

by Anonymous 11 years ago

People don't normally view sweet and spicy things that way, so your argument is pointless.

by Anonymous 11 years ago

I must admit, it's not something that often comes up in daily life, but I've just noticed that cupcakes, peeps, and other sweet things don't generally have masculine marketing: http://www.youtube.com/watch?v=ghJ9kw8FndY Like, generally, hot sauce commercials often display men and not little girls: http://www.youtube.com/watch?v=KaeMzI2QUaA I probably didn't phrase the post as well as I could have, though.

by Anonymous 11 years ago

Perhaps it's a transitive type thing? Sweet is associated with softness and niceness, so it will be marketed as such. Piquancy is associated with harder things and pain, so it will also be marketed with that type of thing. I think it's that softness and niceness is associated with femininity and hardness and pain are associated with masculinity. They're not directly connected, but A=B and B=C, so A=C.

by Anonymous 11 years ago

@Mike_Hawk I think you're right. It's stupid though, it's sexist and A=B and B=C so A=C is a fallacy.

by Anonymous 11 years ago

But what about the lady who puts that shit on everything in the hot sauce commercial?

by Anonymous 11 years ago

I love spicy food! And sweet things. The spicy-ness probably is my Indian genes though(:

by Anonymous 11 years ago