That's one way to look at it. Another would be that they attempt to boil down the essence of their business as much as possible, more strongly connecting the logo with the service and ethos if they can.

by Anonymous 3 years ago

Logos to be etched in minds

by Anonymous 3 years ago

Some businesses pursue minimalist aesthetics also as times change design in the mainstream changes so you often see waves of styles take over.

by Anonymous 3 years ago